Photo by Sergio Necoechea
I’m a Seattle-based designer, letterer, and illustrator with an extensive background in branding and packaging. I believe that the smallest and often overlooked moments in life are the most meaningful. This outlook is a common thread in my creative practice and interactions with those around me. It is important for my clients to feel heard, laugh, and overall enjoy the ride.
Services
Branding & identity
Packaging design
Design systems
Brand guidelines
Editorial design
Custom lettering
Illustration
Select Clients
Blue Bottle Coffee
Dame Products
Fridababy
Jabra
Martin’s Lane Winery
North Coast Organic
OluKai
PAX
Perdue Farms
SC Johnson
Tahoe Trail Bar
UC Berkeley
UCLA
Waldorf Education
Wise Snacks
Experience
Blue Bottle Coffee
Brand Design Manager, 2024-present
Senior Designer, 2022-2024
Dame Products
Freelance Design & Direction,
2022
Pearlfisher
Freelance Senior Designer, 2021
Enlisted Design
Senior Designer, 2019-2021
Designer, 2016-2019
Perspective Branding
Designer, 2014-2016
Rent Control Creative
Designer, 2014
“Diana was incredibly valuable to our team and influenced the success of some of our most notable projects. She always brought a unique perspective and instilled trust with clients through her creative solutions, reliability, and warm communication. As one of our senior designers, she led projects with a broad skill set, including strategy, conceptualization, illustration, and packaging architecture design.”
- Beau Oyler, CEO of Enlisted Design
“One of the most thoughtful designers I've worked with, Diana brings her A-game no matter the design challenge. She's sharp, asks great clarifying questions, is exceptionally organized, and is on top of deadlines. From strategic new-to-world brand ideation to solving an existing design system challenge she beautifully addresses the task at hand with her strategic mindset and design eye."
- Paula Murray, Strategic Development Director of Pearlfisher San Francisco
“Diana gave us a beautiful design, was responsive, and I had comfort knowing a good job was going to get done."
- Genevieve Macfarlane Smith, Associate Director at the UC Berkeley Center for Gender & Leadership
“Diana conceptualized and brought to life our brand vision which helped us stand out in the market."
- Ben Stokes, Founding Partner of Chasing Rainbows