Frida

Frida is the no-fuss brand for parents that includes products for delivery, butts, boogers, and beyond. Frida was in need of a modular Baby Basics Kit that could hold a changing variety of products and be a go-to gift at baby showers. With a premium out-of-box experience and clear illustrated instructions, the tools easily become parents’ favorite essentials.

Packaging / OBX
Role: Lead Designer
Designed At: Enlisted Design